PR is all about positioning and being the voice of clients in a manner that ignites the media. When a résumé or cover letter shows a lack of attention to detail, the applicant reveals a lack of pride or focus on being presented in the best light. For example, spelling mistakes signal the applicant might be careless on the job, too.
Job seekers are often too humble and only talk about team results, rather than individual achievements. Teamwork is important, but ...