Crises are exciting. Don't get me wrong - everyone wants to avoid them, but in the industry in which this title's readers ply their trade, crises are measuring sticks. A senior executive's and a company's ability to rise or fall under the pressure cannot be hidden in such situations.
PRWeek certainly devotes much space to crisis comms - and with good reason. But what of those instances where there is more time to prepare and rework the language ...