Winner: Scholastic

Scholastic is an entity that many recognize as a textbook publisher. However, with an ever-expanding reach, the PR team at the global children's publishing, education, and media company set out to position it as a thought-leader in reading and education, as well as to build its corporate reputation among various key audiences.

Judges were blown away with how much the PR team was able to accomplish in a set time period. "The scope of activity and level of integration was ...