In-house PR execs pull back, maintain budgets for 2009
TORONTO: Scotiabank will trim its PR budget next year, as it aims to do “more with less” because of the economy.
While many experts forecasted earlier this year that Canada might escape the global financial crisis relatively unscathed, analysts from the country's financial institutions have since said the country is tumbling toward a recession.
PRWeek contacted the PR heads of several major corporations in various sectors, and some said they have responded by pulling back their ...