Name: Anne Sciaino, PR manager, Prudential Center (Newark, NJ)
Placement: The Associated Press, March 19, 2011
Pitch timeline: Seven weeks
What does your organization do? What are its media goals?
Prudential Center opened in 2007 and is home to the New Jersey Devils, New Jersey Nets, Seton Hall University's men's basketball team, as well as hundreds of concerts, shows, and sporting events.
We sought to drive awareness for the events and ...