How can I get additional ROI on my SMT?
The traditional SMT remains a popular broadcast PR tool, and "in today's fragmented media landscape," says Bev Yehuda, VP, product for MultiVu, "it is wise to consider adding additional media tools to extend the reach and increase the return on investment."
A multimedia news releases (MNR) can include sound bites from the SMT, edited into a news segment, together with a press release, logo, and graphics, she shares. An MNR distributed over a ...