Coverage research

With a growing client list, we are finding that our staff members are spending more time researching coverage opportunities. How can we reduce time spent on this activity?

Successful pitching requires knowledge of publications and the staffs, advises Brent Papson, national account director at PR SourceCode.

"Visit publications' Web sites to learn more about their audiences, themes, and beat writers," Papson advises.

It is a good idea to check if the publication lists ...