Events are a strong way to forge bonds with a target audience.
While events have typically targeted media, consumer events are great ways to connect and develop relationships with a target audience. Adrienne Lenhoff Wise, president of Shazaaam, has noticed increased demand for these events.
"[They've] become a real definitive measurable - especially for consumer packaged goods clients," Wise says. "[With] back-end mechanisms, it's easy for clients to see ROI."
Good ROI depends on a good event - and relevance and ...