Client
Sony Open Tennis tournament, IMG (New York)

PR agency
Schwartz Media Strategies (Miami)

Duration
August-November 2012

Budget
$30,000

IMG, owner of the Sony Open Tennis tournament, proposed upgrades to Miami's Crandon Park so the venue can continue to host the annual event. Miami-Dade County's charter requires two-thirds of the public to approve the refurbishments.

Strategy
With only a fraction of Miami residents attending the tournament this initiative needed to educate voters on ...