When Imcooked.com launched in summer 2007, the video-sharing site and social network envisioned itself as the go-to destination for anyone with a passion for cooking.
But as a newbie on the foodie scene, it needed to differentiate itself from both culinary-focused blogs and TV shows, and general-interest video-sharing sites. It tapped BSG PR for help.
Strategy
ImCooked is "for those who love to cook and want to share their love with others," says founder Joseph Leibovic. "Most people who don't know the first ...