Reputation is present throughout our lives; it's how we choose business partners, our dentist or mechanic, and even which neighborhood to live in.
When you do business with someone, just as when you meet someone at a party, you have preconceived notions about that company or person - their reputation precedes them.
Just a few years ago, the words "reputation management" met with puzzled expressions. But recent events gave us an accelerated education on corporate dishonesty, heightening awareness of the importance of ...