During the past four years, the Eastman Kodak Co. has been making the transition from a traditional film company to a digital one.
Kodak's launch of inkjet printers allowed the company to not only enter a new market, it also offered an opportunity to use PR in a way it never had before.
During the past four years, the Eastman Kodak Co. has been making the transition from a traditional film company to a digital one. Susan Tousi, director of research ...