Company: Fantastic Sams
Campaign: Reality Dressing
PR agency: Fleishman-Hillard
Launch: August 2
Objective: Fantastic Sams is looking to broaden awareness of the salon franchise among its target demographic: women aged 25 to 54. Working with PR AOR Fleishman-Hillard, the company partnered with women's clothing catalog producer Spiegel for its annual “Reality Dressing” contest, where everyday women win a chance to be featured in an upcoming catalog.
“It gives us the opportunity to have this great brand association,” says Michelle Stevenson, SVP ...