First, consider yourself a leader, not just a manager. Leaders foster a culture where expectations are high, but so are the rewards for those who perform. To motivate your team, you must remember that most people went into PR because it's fun. People work harder and smarter if they love what they do and respect the people they work with, so it's important to cultivate that spirit with those you manage.
Help people succeed by steering them toward work that suits their strengths, while ...