First and foremost, come prepared. In the Internet age, it is very easy - and nowadays expected - to conduct extensive research on a prospective employer. Web sites, online directories, and many other resources are readily available, so take full advantage.
In addition to demonstrating knowledge of the company, research can help you understand - and convey to the interviewer - how your skills and experience fit into the company's structure.
Secondly, provide examples to prove your ...