CHICAGO: The Illinois Bureau of Tourism (IBOT) launched a new Spanish-language Web site, DisfrutaIllinois.com, in an effort to reach more Hispanic consumers in the state, Chicago, and surrounding markets in other states.
The new site soft-launched in July, but the PR push picked up leading into September, which is a solid travel month for the state, said Jan Kostner, the IBOT's deputy director.
The IBOT is working with its Hispanic PR AOR, The San Jose Group, on media outreach to ...