PLYMOUTH MEETING, PA: Ikea has retained Lippe Taylor as its corporate agency partner following a competitive review.
The company decided to issue an RFP about five months ago to reassess the business' needs, said Mona Astra Liss, corporate PR director for Ikea. Lippe Taylor was the incumbent agency.
“Our needs had changed from when we first sought a corporate PR agency,” she explained. “We had a much stronger focus on brand business and on social and environmental developments for Ikea ...