SAN DIEGO, CA: IHOP has set up a Facebook page to launch its IHOP at Home product line of eight different frozen breakfast meals, which is debuting in Wal-Mart.
The restaurant chain, known for serving pancake entrees and other breakfast meals, introduced its Facebook page for the products Tuesday. It has also launched a unique IHOP at Home website and will be using traditional methods of promoting the products, such as coupons, free-standing inserts and media outreach to women's magazines and ...