Client: Hotel Indigo San Diego/IHG (Atlanta)
Agency: JWalcher Communications (San Diego)
Campaign: Hotel Indigo San Diego launch
Duration: January 2009 -- January 2010
Budget: $70,000
Hotel Indigo is an urban-focused hotel brand owned by IHG with locations in New York, Shanghai, and Chicago. IHG opened Hotel Indigo in San Diego in July and asked JWalcher Communications to help showcase the Hotel Indigo brand to consumers, investors, and franchise owners.
Strategy: Caroline Counihan, senior manager of media relations for IHG, ...