Communication with travel rewards club customers has historically been a pretty dull, static affair.
Intercontinental Hotels Group (IHG) wanted to transform its "status quo" HTML e-newsletter sent to Priority Club Rewards (PCR) members into an e-magazine with video content.
"An interactive platform [allows us to get] clear, concise messages across, [and it's] different [from] the way competitors talk to our customers," says Ken Bott, director of global consumer marketing for IHG.
Adds IQ Interactive CEO Tony Quin, "If you put a ...