Maxim, May
What is the International Fight League (IFL)? What are its media goals?
Joe Favorito: The IFL is the world's first and only professional league in the sport of mixed martial arts. Our season runs from January through September, and our media goals are to build the IFL brand and educate people about the sport.
Maxim is obviously a high-profile outlet, but what made it a good fit for the IFL, and how did you pitch the editors there?
Favorito: Our ...