Objective: The network is raising consumer awareness of the second season of The IFC Media Project, a program hosted by Gideon Yago that explores the media industry. This season it will discuss how the Obama administration is relating to the media, the impact of the economy on the press, and the role of Al Jazeera English. “What's going on in the world could increase interest in the show,” said Marie Stenberg, VP of consumer publicity for IFC.
Idea: IFC's core demographic ...