BRUSSELS: The International Federation for Animal Health (IFAH) hired Grayling to conduct a global communications study to better understand how key stakeholders view the animal health industry.
IFAH is nonprofit which represents manufacturers of veterinary medicines, vaccines, and animal health products such as Bayer HealthCare, Novartis, and Pfizer.
Grayling, based in London, won the project-based contract in March over four other undisclosed agencies, said Kim Hardie, communications director for IFAH/IFAH-Europe. The contract ends in April.
“Grayling had the best understanding of ...