The only thing more tiring than hearing marketing reporters carp on the inanity of most "viral" campaigns is marketers' insistence on doing them. So, no one wins.
Believe me, I'd much rather talk about the positives in marketing than point out the idiotic approaches that masquerade as "edgy." The latest viral campaign to come across my desk, forwarded by a friend, is Office Max's gift of 20 wacky Web sites, including the self-explanatory "Reindeer Arm Wrestling," "Conspiracy Carols," and "Elf Yourself," ...