Identifying the key factors clients consider during an agency search
Dan Orsborn
March 30, 2009
There are some major agency searches going on now, and many PR firms are either trying to get their foot in the door or understand why they weren't included. While many marketers and search consultants try to be inclusive, they typically must narrow the field from hundreds to perhaps 10 to 15. Since getting a shot at the business requires agencies to make it onto this list, the question often arises, “Why not us?”
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