WOW Air has turned to Rooster PR to promote the recently launched Icelandic airline in the UK.

Rooster will work to raise public awareness of the WOW brand after winning the business following a competitive pitch.

The agency will develop a strategic mix of campaigns in the UK and manage all press relations for the airline. 

It will also promote WOW Air's summer schedule, which will see the airline flying from London to Reykjavik 13 times a week, ...