As much as it is a venue for brokering movie deals, the annual Sundance Film Festival in Park City, UT, is one of the industry's hotbeds for swag.
So while UPP Entertainment Marketing has created traditional gifting opportunities for The North Face and Lexus for the past several years, this year, clients and firm wanted to turn the concept on its (free) ski cap-topped head.
Strategy
"We were working with three prestigious brands, all of whom have a strong focus on supporting environmental ...