Ice cream campaign brings tax relief

Client: MaggieMoo's Ice Cream and Treatery (Norcross, GA)
Agency: Ogilvy PR (Atlanta)
Campaign: MaggieMoo's “E-cone-omic” Relief Program
Duration: Mid-March – April 15
Budget: $5,000

MaggieMoo's Ice Cream and Treatery, a chain of about 160 stores, planned a tax day giveaway campaign  to raise its awareness among the media and consumers.

“We need to build name in media and consumers' minds, and we wanted to drive traffic to stores,” says SVP of brand marketing Jenn Johnston at NexCen Franchise Management, the parent ...