TORONTO: Ad agency Cossette has opened the first Canadian office of Rocket XL, an LA-based social media marketing firm it acquired in May 2008.

The managing director of the new office is Ian Barr, who left as account director at Hill & Knowlton's technology practice after about seven years with the firm. Barr said the Canadian office will tap the creative team in L.A., which since 2002 has created social media and interactive word-of-mouth marketing campaigns for such ...