DAYTON, OH: Iams Pet Food is celebrating the 10th anniversary of its pet adoption campaign, "Home 4 the Holidays," with the help of Desperate Housewives star Felicity Huffman. The campaign, in partnership with the San Diego County-based Helen Woodward Animal Center, includes online outreach, traditional media relations, and a new sports-themed challenge.

Online, Iams is using Facebook, MySpace, YouTube, and its Web site to get the word out about the campaign, said Kris Parlett, external relations specialist for ...