DALLAS: The International Association of Exhibitors and Events (IAEE) is rolling out its "Click Here First" campaign in an effort to underline the importance of face-to-face experiences through testimonials.
Edelman, the nonprofit's recently hired AOR, is supporting the three-year initiative, which officially begins on January 1, 2012. IAEE and Edelman are currently accepting stories from exhibitors about face-to-face experiences on show floors, which will be used as testimonials as the key focus of the campaign. Social media will also play a ...