While larger markets offer many job opportunities, smaller markets should not be overlooked - especially considering quality-of-life issues.

Technology has enabled firms to service clients around the globe from non-traditional locations, but not all markets offer the type of clients that may appeal to you, so researching the local climate is imperative. The key is to find a firm that offers brands you want to work with, coupled with a creative environment.

The benefits are twofold. As top PR pros ...