FOUNTAIN VALLEY, CA: In an effort to dispel negative perceptions of the Hyundai brand that have lingered since the mid-80s, Hyundai Motor America this month named Paine & Associates as its PR agency of record after a two-month search.
Chris Hosford, director of Hyundai PR, told PRWeek that the carmaker, based in Fountain Valley, CA, began with a field of 12 agencies and whittled the list down to four with the assistance of consultant Swerling & Associates.
The incumbent, GCI ...