BATTLE CREEK, MI: In response to consumer lobbying, the Kellogg Company will bring back its discontinued cookie brand Hydrox this fall for a limited time.
Launched in 1908 but yanked in 2005, Hydrox will hit the shelves again in late August or early September, and Kellogg, with support from Hunter Public Relations, is starting to generate buzz for the vintage cookie through outreach to media and placements on various programs, such as the Today show and CNN.
As part of the early ...