The most common question I've been asked in the past few months after “Is it true you appeared on Baywatch?” has been “Why are you opening an office in the USA?”, so I'm grateful for the opportunity to get some answers out there to both questions.

I started Frank PR in London in September 2000. We're a pure consumer PR agency that has exhibited double-digit growth every year and is now classified as “very large” by UK standards, with just over ...