LOUISVILLE, KY: Humana launched a social media site for Baby Boomers that provides information about money, travel, relationships, and health as a way to raise visibility of the Humana brand among this demographic.

 

The site, www.realforme.com, allows the health benefits company to build a relationship with Baby Boomers, who are 50 to 65 years old, and will soon be facing decisions about which Medicare brand they will choose, said Doug Bennett, corporate communications consultant for Humana.

 

“It's a way to appeal ...