LOUISVILLE, KY: Health insurance company Humana expanded its ChangeNow4Health campaign with the April 21 launch of Innovation xChange, an online forum to encourage the public to suggest solutions for the healthcare industry. Long-time AOR FischerHealth, a Porter Novelli company, has provided PR support since the launch of ChangeNow4Health this past November.

Budget terms for the new effort were not disclosed.

Louisville, KY-based Humana plans to award $10,000 to each of the top three ideas submitted to Innovation xChange. ...