SEATTLE: HTC has launched its first global brand campaign to build awareness as the mobile phone market becomes increasingly competitive.
The mobile phone maker unveiled “Quietly Brilliant” on October 26; a national ad campaign will go live later this week. Until recently, HTC was the only handset maker that designed phones for Google's Android platform, but rivals Motorola and Samsung have now entered the space, intensifying the competition.
“We are known within a core group of tech enthusiasts, but we wanted to ...