HTC has hired Harvard PR Germany after a multi-stage pitch process.
Chime Communications-owned Harvard will handle media relations for the Taiwanese mobile brand in Germany, Austria, and Switzerland. HTC previously worked with Bite Communications in this region.
The activity across the three countries will be handled from Harvard's German office, with the agency reporting to regional HTC head of marketing Martin Kang and marketing manager Nadine Deissenroth.
HTC's PR activity is handled by a number of different agencies in various regions, ...