PALO ALTO, CA: Prior to Hewlett-Packard's tumultuous merger with Compaq, many observers viewed the move as nothing more than the marriage of a printer company and a computer company.
But HP has more to offer than just printers, a category in which it is the industry leader. So as the hi-tech titan moves beyond that merger, it is launching a major branding campaign to educate the masses, from consumers to the media to analysts.
"HP's intent is to be the number-one global ...