PALO ALTO, CA: Hewlett-Packard (HP) has selected Burson-Marsteller as its AOR for corporate analyst relations (AR) after consolidating the number of agencies it works with in that sector.
HP's corporate AR had previously worked with a number of agencies, but it sought to consolidate the work with one firm in order to reduce cost and improve efficiency, Evan Quinn, director of corporate AR at HP, wrote in an e-mail to
PRWeek. This is Burson's first AR work for HP.