How to make your mobile app take off
Joshua Lamel, Hill+Knowlton Strategies
July 09, 2012
As a public relations professional who operates at the intersection of business and technology, one of the growing areas that clients ask me about is how to create and market a successful app that can transform their business. Smart entrepreneurs know a good app can be transformational. I recently met one such entrepreneur: Guy Wolcott, the founder and CEO of Sawbuck. I think his story is the perfect case study of how to create an app that will transform a ...