There is no imminent threat that will cause the PR industry to implode under a wake of scandals, like the banking industry in 2008 or the accounting industry in 2002. Still, there are enough obvious parallels to be drawn between “us and them” that I believe it is time for the industry to collectively and preemptively move toward a new model.
 
The world learned last fall that the idea of a self-regulating Wall Street is a quaint myth; ...