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How should news distribution evolve to effectively address the role of earned media?

January 01, 2013

Panel
Tom Becktold, SVP, marketing, Business Wire
thomas.becktold@businesswire.com

Becky Boyd, VP, MediaFirst
becky@mediafirst.net

Scott Mozarsky, EVP and chief commercial officer, PR Newswire
scott.mozarsky@prnewswire.com

Jennifer Schenberg, CEO, Penvine
jennifer@penvine.com

Robyn Ungar, SVP, brand strategy, Maletzky Media
robyn@maletzkymedia.com

Tom Becktold, SVP, marketing, Business Wire
As technology continues to change the way consumers interact with brands, the role of earned media has never been more important in building credibility and driving results.

Consumers turn to ...

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How should news distribution evolve to effectively address the role of earned media?

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