Media relations
How can PR pros help reporters find story ideas?
There are a number of resources - available free to reporters - that allow them to find experts for the stories on which they're working. These sites include PR Newswire's Profnet, BusinessWire's ExpertSource, and the newly launched http://www.helpareporter.com/, all which help to connect reporters with experts in a variety of subject areas.
"There's good karma in being able to actually help reporters and respond to a query they generated," says ...