As many of you know, I'm sort of sick to death of the PR industry talking about why it's best equipped to handle social media for clients. Yes, I know, PR is a master of earned media, forging relationships with influencers, and starting and managing conversations. So, why is it that there are still cases where ad, media, and digital agencies are being hired by clients to do what is squarely in PR's wheelhouse? I've had my ideas about why ...