Finding a job soars to the top of your anxiety list when you're a senior in college, so you search for competitive edges to land a job. Here's one approach that may help: learn how employers are recruiting.

Bloomberg Businessweek recently had an article about this written by Karen Strauss and Ron Culp, Ketchum's chief innovation officer and its recently departed partner and director of the North America corporate practice, respectively. They provided 10 tips to help companies find and ...