Chad Latz, President, global digital and social media practice, Cohn & Wolfe
Bill Ogle, CMO, Motorola Mobility
Adam Schoenfeld, CEO and cofounder, Simply Measured
Dan Scott, CMO, Scott Kay
Eve Stevens, VP, measurement, Waggener Edstrom Worldwide
Chad Latz, president, global digital and social media practice, Cohn & Wolfe:
Identifying metrics that matter most requires asking the obvious questions first. What are the biggest issues facing the business? What are the most pressing ...