Panel
Chad Latz, President, global digital and social media practice, Cohn & Wolfe
chad.latz@cohnwolfe.com
Bill Ogle, CMO, Motorola Mobility
bill.ogle@motorola.com
Adam Schoenfeld, CEO and cofounder, Simply Measured
adam@simplymeasured.com
Dan Scott, CMO, Scott Kay
danscott@scottkay.com
Eve Stevens, VP, measurement, Waggener Edstrom Worldwide
eves@waggeneredstrom.com
Chad Latz, president, global digital and social media practice, Cohn & Wolfe:
Identifying metrics that matter most requires asking the obvious questions first. What are the biggest issues facing the business? What are the most pressing ...