PRSay, a forum for PRSA members and other PR pros to engage in a dialogue with PRSA leaders, recently predicted 12 trends that will change the industry in 2012. Lodged in the list of predominantly digital media predictions was this: the need for “great industry leadership” to help the industry “become the management consultants of the 21st century.”
This is less a prediction and more the expression of a long-time need. Nobody underestimates the importance of leaders, but what makes ...