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How do you balance real-time data demands with accuracy and flexibility?

April 25, 2012

Panel
Jason Forget, Corporate reputation manager, GE Energy
jason.forget@ge.com

Sami Jajeh, Principal, Arketi Group
sjajeh@arketi.com

Heidi Sullivan, VP, global media research, Cision
heidi.sullivan@cision.com

Terry Villines, SVP of analysis, PhaseOne
terryvillines@phaseone.net

Mark Weiner, CEO, Prime Research
weiner@prime-research.com

Jason Forget, corporate reputation manager, GE Energy:
The most important step to achieving balance is basic and fundamental: ensure all communications, customer outreach, and marketing research strategies are tied to achieving specific business objectives.

By understanding and strategically planning ...

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