Jason Forget, Corporate reputation manager, GE Energy
Sami Jajeh, Principal, Arketi Group
Heidi Sullivan, VP, global media research, Cision
Terry Villines, SVP of analysis, PhaseOne
Mark Weiner, CEO, Prime Research
Jason Forget, corporate reputation manager, GE Energy:
The most important step to achieving balance is basic and fundamental: ensure all communications, customer outreach, and marketing research strategies are tied to achieving specific business objectives.
By understanding and strategically planning ...